Strategy

Action come in different sides
  • Music itself, accomplishment of the concept in terms of music
  • Promotion, Marketing.....

Music

Actually we have 40 songs, that it's ok to start. We should need to play regulary, talk about details, make structures, record it and check improvements. Over time we should reach from 100 to 200 songs, in order to flexible as possiblefor the events without betraying our elegance concept. Jazz and pop, easy listening.

We should develop 2 tools. 
  1. Sophisticated ambient. It means we can play as low and subtil as we want
  2. soft uplifting effect.We should be able to give some catchy grooves and make songs a little more "entertaining" stile within the elegance concept

Promotion

Where we are promotion should be the half of the time invested.

  • meetings. We find on the internet a place, arrange a meeting with the manager, and make a visit. We should practice it as sport. would be interesting to have a regularity like 3 meetings a week, until we reach our aim. We need at least a flyier and design marketing offers to make it more attractive (romantic nights....etc)
  • Internet search engines for events. We should have a clear internet presence for it.
  • Social networks. We gain followers by social networks marketing strategies in places like facebook.